Hire an Email Marketing Specialist
Supercharge your email marketing with Genwords' top Email Marketing Specialists. Get expert talent that drives results and takes your campaigns to the next level.
Trusted by great businesses like:
Our email marketing specialists craft campaigns that boost engagement, skyrocket conversions and keep your audience coming back for more.
Elevate your email game with seasoned professionals who know how to deliver.
How to Hire an Email Marketing Specialist through Genwords
Connect with Us
Start by discussing your email marketing goals and needs with one of our expert consultants. We’ll dive deep into your objectives, target audience, and specific requirements to ensure we find the perfect Email Marketing Specialist for your project.
Collaborate with a Handpicked Expert
Within 2 to 6 weeks, we’ll introduce you to top-tier Email Marketing Specialists who are expertly matched to your needs. Review their profiles, assess their experience, and choose the professional who aligns best with your vision.
Quality Assurance
We’re committed to your success. If the first match isn’t exactly what you’re looking for, we’ll continue our search at no additional cost until we find the ideal specialist for your project. Your satisfaction is guaranteed.
Benefits of Working with Genwords
Proven Expertise: Over Decade of Success
For more than 10 years, Genwords has been the go-to platform for businesses seeking top-tier Email Marketing Specialists. Our track record of success makes us a trusted partner, delivering consistent results and unmatched expertise.
Curated Talent: Handpicked Professionals
Our talent pool is meticulously curated, featuring specialists who meet the highest standards of professionalism and expertise. You won’t waste time sorting through unqualified candidates—only the best make it to your shortlist.
Tailored Matchmaking: Customized to Your Needs
We understand that every project is unique. That’s why we take the time to understand your specific needs and match you with an Email Marketing Specialist who is not only skilled but also passionate about your industry.
Accelerated Hiring: Speed to Market
Time is critical in the world of marketing. Our streamlined process ensures you’re introduced to top professionals within 2 to 6 weeks, allowing you to quickly get started on your projects and fast-track your success.
Ongoing Support: We’re with You Every Step
Our commitment doesn’t end once you’ve hired a specialist. We provide continuous support to ensure the ongoing success of your campaigns, offering expert advice and troubleshooting whenever needed.
Risk-Free Hiring: Satisfaction Guaranteed
Your satisfaction is our top priority. We offer flexible contracts and a satisfaction guarantee. If the first match isn’t the right fit, we’ll continue searching at no additional cost until you’re completely satisfied.
Transparent Pricing: No Hidden Costs
With Genwords, you get straightforward, transparent pricing with no surprises. You only pay when you’ve successfully hired the right candidate, ensuring predictable costs and peace of mind throughout the hiring process.
Hiring Freelance Email Marketing Specialists vs. Hiring Through Genwords
Quality & Expertise
Hiring a Freelancer
Navigating the freelance market can be overwhelming, and finding the right fit often involves significant risk. Without a robust vetting process, you may end up with talent that falls short of your expectations, leading to subpar results.
Hiring Through Genwords
We simplify your search by presenting candidates from the top 3% of Email Marketing Specialists. Each professional is thoroughly vetted for expertise, reliability, and proven success, ensuring you receive only the best talent.
Reliability & Accountability
Hiring a Freelancer
Freelancers often juggle multiple clients, which can lead to divided attention and inconsistent outcomes. Their commitment to your project may waver, affecting the overall success of your campaigns.
Hiring Through Genwords
Our specialists are dedicated to your project and fully supported throughout the engagement. We ensure reliability and accountability at every step, giving you peace of mind that your campaigns are in expert hands.
Efficiency & Speed
Hiring a Freelancer
The process of finding, onboarding, and getting results from a freelancer can be lengthy and unpredictable. You may spend weeks or even months before seeing any tangible progress.
Hiring Through Genwords
Our streamlined process connects you with top professionals within 2 to 6 weeks, accelerating your path to achieving marketing milestones. We prioritize efficiency to help you hit the ground running.
Cost Transparency & Focus
Hiring a Freelancer
While freelancers may offer lower upfront costs, hidden expenses from project mismanagement or lack of focus can quickly add up. Additionally, their attention might be split between multiple clients, impacting the quality of their work.
Hiring Through Genwords
Our pricing is transparent with no hidden fees. Plus, our specialists are fully focused on your project, ensuring consistent quality and attention from start to finish.
Long-Term Commitment
Hiring a Freelancer
Freelancers often provide short-term solutions and may not be available for long-term projects or ongoing support. Once their contract ends, you’re left to manage on your own.
Hiring Through Genwords
We offer long-term solutions tailored to your evolving needs. Our specialists provide continuous support and strategic alignment as your business grows, ensuring sustained success for your email marketing campaigns.
Ready to elevate your email marketing strategy with an expert who delivers results? Partner with Genwords and tap into our network of top talent from Latin America.
Our Clients' Stories
What is an Email Marketing Specialist?
An Email Marketing Specialist is a digital marketing expert who focuses on creating, managing, and optimizing email campaigns. They are skilled in crafting compelling messages that resonate with your audience, designing email templates, and analyzing campaign performance to improve results.
Benefits of Working with an Email Marketing Specialist
- Increased Engagement: Specialists know how to create content that grabs attention and encourages interaction.
- Better Targeting: They can segment your audience to deliver personalized messages that resonate.
- Improved ROI: With their expertise, your campaigns are more likely to convert, boosting your return on investment.
- Advanced Analytics: They can track and analyze campaign metrics, providing insights to refine your strategies.
How to Hire an Email Marketing Specialist
Hiring the right Email Marketing Specialist can significantly impact your marketing success. Follow these steps to find the perfect fit:
- Define Your Goals and Needs: Start by clearly outlining your business goals and specific email marketing needs. Knowing what you want to achieve will guide your search for the right specialist.
- Search for Experienced Candidates: Look for professionals with proven experience in email marketing, particularly in your industry. This ensures they have the relevant skills to meet your objectives.
- Ensure Alignment with Company Values: It’s essential that the specialist you hire shares your company’s values and work culture. This alignment helps create a cohesive working relationship.
- Evaluate and Select the Best Fit: Conduct interviews to assess each candidate’s expertise and how well they fit with your team. Choose the one who not only meets your technical needs but also complements your company culture.
- Facilitate Smooth Onboarding: Once you’ve selected a candidate, ensure a smooth onboarding process by clearly communicating expectations and objectives. This sets the foundation for a successful collaboration.
- Monitor and Adjust: Regularly monitor the specialist’s performance and provide feedback. Adjust strategies as needed to ensure your email marketing efforts are on track.
Following these steps will help you hire an Email Marketing Specialist who can drive your marketing efforts to new heights.
Email Marketing Specialist Salary
When hiring an Email Marketing Specialist independently, the costs can add up quickly, especially when you factor in additional expenses like social security, Medicare, and other employer-related costs. Here’s a breakdown:
Hiring Independently
- Total Annual Cost (including Social Security, Medicare, etc.): $79,399.00
- Hourly Salary: $38.17
| Detail | Amount |
|---|---|
| Gross annual salary | USD 75,511.00 |
| Annual employer costs | USD 7,888.00 |
| Medicare | USD 1,037.00 |
| Federal Unemployment | USD 429.00 |
| Social Security | USD 4,434.00 |
| State Unemployment | USD 1,287.00 |
| Workers' Compensation | USD 429.00 |
| Tax payroll | USD 272.00 |
| Total annual cost | USD 79,399.00 |
Hiring Through Genwords
- Total Annual Cost: $55,579.30
- Hourly Salary: $26.72
| Detail | Amount |
|---|---|
| Annual Fee | USD 55,579.30 |
| Annual employer costs | USD 0.00 |
| Medicare | USD 0.00 |
| Federal Unemployment | USD 0.00 |
| Social Security | USD 0.00 |
| State Unemployment | USD 0.00 |
| Workers' Compensation | USD 0.00 |
| Tax payroll | USD 0.00 |
| Total annual cost | USD 55,579.30 |
By choosing Genwords, you save $23,819.70 annually.
These substantial savings reduce your costs and enable you to reinvest in your business, fuel growth, and maximize your email marketing ROI.
Genwords provides top-tier Email Marketing talent at a fraction of the cost, making it a smarter, more cost-effective choice for your company’s marketing efforts.
Email Marketing Specialist Responsibilities
Creating and managing
email marketing campaigns
Writing and designing
email content
Segmenting email lists for targeted messaging
Conducting A/B testing to optimize performance
Analyzing campaign data and adjusting strategies accordingly
Ensuring compliance with email marketing regulations
Email Marketing Specialist Job Description
Key Responsibilities:
- Campaign Management: Develop and execute all aspects of email marketing campaigns, from content creation to distribution. This includes building emails from templates and HTML, copywriting, and asset coordination.
- Customer Lifecycle Engagement: Manage email and SMS campaigns across the customer lifecycle, including prospecting, nurturing, post-purchase engagement, retention, and transactional emails.
- Audience Segmentation: Build effective target audiences and segments using customer data such as web behavior to ensure content personalization and drive performance against key KPIs.
- A/B Testing & Optimization: Devise and execute A/B tests, focusing on subject lines, message content, CTAs, customer cohorts, send times, and more, with the goal of continuous performance improvement.
- Content Collaboration: Work closely with designers and copywriters to optimize email creative and template structures based on best practices and performance data.
- Reporting & Analytics: Provide regular performance reports detailing campaign metrics such as opens, clicks, conversions, revenue, and unsubscribes. Use data-driven insights to optimize future campaigns.
- Compliance & Best Practices: Ensure all email and SMS campaigns comply with industry regulations (e.g., GDPR, CAN-SPAM) and follow best practices to maintain a high standard of deliverability.
- Market Research & Innovation: Regularly analyze trends and strategies from leading brands, identifying opportunities to innovate and improve our email marketing tactics.
- Cross-functional Coordination: Collaborate with internal teams to align email marketing efforts with broader business priorities, including demand forecasts, product launches, and promotional campaigns.
- Frequency Management: Mitigate email/SMS frequency between program touchpoints to avoid subscriber fatigue and churn while balancing the different campaign types (marketing, triggered, transactional).
Requirements:
- Proven Experience: Demonstrated success in managing and growing an email marketing program, with hands-on experience in marketing automation platforms (e.g., Mailchimp, HubSpot).
- Analytical Expertise: Proficiency in using Google Analytics, A/B testing, and data analysis tools to interpret results and recommend improvements.
- Technical Skills: Strong working knowledge of HTML/CSS for email building, and experience with email render testing across devices, email clients, and ISPs.
- Compliance Knowledge: Detailed understanding of international email marketing regulations, including GDPR, CAN-SPAM, and CASL.
- Strategic Thinking: Ability to develop strategies that align with business goals and drive performance improvements in email marketing campaigns.
- Attention to Detail: Strong project management skills and a high level of accuracy in campaign execution, testing, and reporting.
- Communication: Excellent written communication and copywriting skills to craft engaging conversion-focused emails.
- Innovation & Improvement: A proactive attitude towards learning and implementing new tools, technologies, and best practices to enhance overall email marketing efforts.
Skills:
- Email Marketing
- Marketing Automation
- Campaign Management
- Audience Segmentation
- A/B Testing and Optimization
- Content Creation and Collaboration
- Web Analytics
- HTML/CSS for Email
- Compliance (GDPR/CAN-SPAM)
- Strategic Thinking
Why Hire an Email Marketing Specialist?
Hiring a Fractional CMO gives you immediate access to top marketing leadership, ideal for businesses ready for rapid growth or transformation. This role offers:
- Expertise: Gain access to specialized knowledge that can significantly improve your campaigns.
- Efficiency: Free up your time by letting an expert manage your email marketing efforts.
- Scalability: An Email Marketing Specialist can scale campaigns as your business grows, ensuring sustained success.
- Innovation: Stay ahead of trends with creative and innovative campaign strategies.
Email Marketing Specialist Challenges: Common Problems Solved by an Email Marketing Specialist
- Low Engagement Rates: Specialists can revamp your content strategy to make your emails more appealing.
- Poor Deliverability: They ensure your emails land in the inbox, not the spam folder.
- Limited Audience Growth: Specialists implement tactics to grow your email list effectively.
- Lack of Personalization: They use segmentation to deliver personalized content, increasing relevance and engagement.
How to Hire the Best Email Marketing Specialist in 2024
Focus on Experience
Look for specialists with a proven track record in your industry.
Check References
Verify their previous work and client satisfaction.
Evaluate Technical Skills
Ensure they are proficient in the tools and platforms you use.
Assess Cultural Fit
Choose someone who aligns with your company’s values and work style.
FAQs About Hiring an Email Marketing Specialist
Hiring a remote email marketing specialist through Genwords gives you access to top talent from Latin America who can help you create and execute effective email campaigns. You’ll benefit from their expertise in crafting compelling content, segmenting your audience, and optimizing your email campaigns for maximum ROI.
Our email marketing specialists can help you implement strategies to grow your email list, such as lead magnets, contests, and social media promotions. They can also help you segment your list to deliver more targeted and personalized content.
Our specialists offer a wide range of email marketing services, including campaign creation, A/B testing, automation, and analytics. They can help you with everything from crafting compelling subject lines to tracking the performance of your campaigns.
Our specialists will work with you to set clear goals and key performance indicators (KPIs) for your email marketing campaigns. They will then track your progress and provide regular reports on metrics such as open rates, click-through rates, and conversions.
Our email marketing specialists are proficient in a variety of platforms, including Mailchimp, HubSpot, Constant Contact, and more. They can help you choose the right platform for your needs and provide training on how to use it.
We can match you with an email marketing specialist quickly and efficiently. Once you provide us with your project requirements, we’ll start the screening process and introduce you to suitable candidates within a few business days.